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Aison — Trademark Law in Algorithms

Aison assesses trademark conflicts under European trademark law using algorithms calibrated against real decisions, then drafts the legal correspondence that follows. Delivered through Quantflow for a client in Potsdam, Germany.

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Aison — Trademark Law in Algorithms

PROBLEM & GOAL

Assessing likelihood of confusion between trademarks is expert work repeated case after case — visual, phonetic and conceptual similarity, class overlap, distinctiveness — and every hour of it is billed to someone.

SOLUTION

A front-end where the whole assessment is visible and adjustable: each factor scored and explained, counsel able to override any of it, and the resulting letter drafted from the analysis the lawyer just approved.

KEY FEATURES

  • 01Visual, phonetic and conceptual similarity analysis
  • 02Goods and services class overlap comparison
  • 03Distinctiveness assessment and likelihood-of-confusion score
  • 04Automatic drafting of legal correspondence
  • 05Transparency panels showing how each score was reached
  • 06Brand loader rebuilt as inline vector SVG (flubber interpolation), sharp at any size and theme-aware

RESULTS

  • Calibrated against 1,179 EUIPO Board of Appeal decisions
  • 839 of 855 similarity cases correctly identified (98%)

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